The Other You
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UNICEF
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UNICEF
Down syndrome affects children's learning skills in different ways, and most have mild to moderate intellectual disability. Children can and do learn and can develop skills throughout their lives.
They only need one thing to overcome this obstacle: Empathy. Imagine that one day you receive a letter from a patient with Down Syndrome who has the same name as you. How would you feel? And how would you act if you knew that they, too, could live a much better life with your help?
They only need one thing to overcome this obstacle: Empathy. Imagine that one day you receive a letter from a patient with Down Syndrome who has the same name as you. How would you feel? And how would you act if you knew that they, too, could live a much better life with your help?
Results
We have a lot to learn from them and a lot to share with everyone. As we aimed in this project, we reached to the right people to create an empathy and awarness about this disease and we showed that with your help any Down Syndrome patient could be able to educated for a better future.
Awards
Cannes Lions, Direct Lions, National Diploma
Cannes Lions, Radio, Shortlist
Cannes Lions, Radio, Shortlist
Credits
Agency
Manajans J. Walter Thompson, Istanbul
Creative Director
Sami Basut
Role
Art Direction, Ideation
© 2013
Manajans J. Walter Thompson, Istanbul
Creative Director
Sami Basut
Role
Art Direction, Ideation
© 2013
All Projects