The Doll House
-
Bosch 

A lovely print ad idea from early years of my career for Bosch home appliances, which are very easy to use for everyone and they can reach easily to every point.

I wanted to emphasize this feature with Bosch drills and I wanted to show how you can comfortably use them in every home, in every corner and on every surface - even in a doll house.




Awards

Crystal Apple, Print, Winner


Credits

Agency
Manajans J. Walter Thompson, Istanbul 

Creative Director
Gurkan Canakci, Burak Magrali

Role
Art Direction, Ideation

© 2011



The Last Seen
-
Samsung 

When was the last time you were seen doing your hobbies? I assume it was not a few hours ago, because you were just checking your social media accounts. Is this what all those smart devices are made for - to cause social media addiction? This is a serious issue that needs to be addressed, especially for the younger generation.

Samsung's products are designed to make our daily lives easier, but not to keep consumers glued to their screens. We have prepared social media contents to remind people of this point:



Results

Campaign went viral even years after it has been published and got really good engagements on social media: 2000+ likes, shared 100+ times and got very positive feedbacks by followers:

“That is a brilliant reminder from Samsung. Sometimes, the best connections are the ones we make offline.”  

“Powerful ad—its somber tone is deeply moving. Perhaps it can inspire us to reconnect with the essence of who we once were.”

“This campaign is a powerful reminder of the beauty in disconnecting and truly engaging with the world around us.”


Here you can see more:

Good Ads Matter
Seedily
Digital Marketing Hub
Mad Over Marketing


Credits

Agency
Cheil Worldwide Turkey 

Creative Director
Cihan Kavaklipinar

Role
Art Direction, Ideation

© 2018




Same Passion, Different Game
-
Lidl 

Yes, that unforgettable moment during Euro 2024, in the match between Germany and Spain, led to Germany's elimination from the tournament. Even though UEFA acknowledged it as a clear mistake, the controversy sparked widespread debate.


Idea

As Lidl, the official sponsor of Handball, we saw this as an opportunity to join the conversation with a real-time post that ties into the buzz while promoting the upcoming Men’s World Handball Championship 2025. I found another “handplay” moments from the tournament and added a clever twist: “Same Passion, Different Game!”




Results

We came up with some humorous social media posts suggestions by using real handplay footages from Euro 2024, which were also designed to be adapted for OOH. 

This fun project couldn’t be completed, and still waiting to be brought to life.


Credits

Agency
Scholz & Friends

Creative Director
Peter Ringe

Role
Art Direction, Ideation

© 2024 (not published)




All Projects


Contact
onuruna @ gmail.com

Motion Design Portfolio 
behance.net/onurunal
About
It all started with my enthusiasm for art and storytelling when I was a child. I was spending all my time in the world of cartoons and comics...

Read more