#LiveDeals
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Samsung

Samsung Live Deals is the series of exclusive live shows to bring customers real-time deals on a variety of Samsung products. The influencers offer a range of exciting opportunities, including special discounts and offers, allowing customers to purchase products. The goal is to provide an engaging shopping experience that enhances value for customers through unique and time-sensitive deals.

To promote this on social media, first I developed a key visual and an overarching concept to capture attention, drive engagement, and highlight the benefits of these exclusive offers:

Design Concept

The first show spotlighted “the Foldables” (Galaxy Flip & Fold), marking the launch of this concept. I created a key visual that combined the product with a play button, bringing it to life through animation that transformed into dynamic graphic shapes, giving viewers a taste of the unique experience awaiting them.

You can watch these live shows here:

Concept Adaptations

Our catchy design theme and concept received truly wonderful feedback, leading to its adaptation and successful rollout across multiple countries, showcasing its universal appeal and effectiveness. Here, you can explore Samsung #LiveDeals from Samsung Poland and Samsung Canada:

Next Shows

After receiving outstanding feedback and strong audience engagement, Samsung keep organising additional shows to continue building on this success. Each new show adhered to our established design system, ensuring a cohesive look & feel that reinforced the visual identity and concept our audience had come to recognize and enjoy. This consistent approach allowed us to maintain a high standard of quality while delivering fresh, engaging content for each show.

Results

Samsung #LiveDeals series have made a significant impact on social media, attracting more than 23.000 live views. This innovative approach to online shopping received positive comments and high engagement from followers and has been successfully launched in multiple countries. Follow upcoming shows here.

Credits

All Projects