Democratweetic
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Elidor
Elidor is a well-known hair care brand in Turkey and they have sponsored Elle Style Awards that nominated the celebrities having the best style. Only 10 lucky girls have been invited to this special night and they could get their invitation by a real-time activation with a digital trick: Girls should have rewritten the story of our TVC live with their tweets.
Results
We combined TVC and social media in a good harmony and we used the advantages of both mediums to reach out to everyone and let 10 lucky girls change their life stories by participating in this amazing show.
As a result, we showed how style can change everything and even it turns a TV commercial into an interactive platform.
Credits
Agency:
Manajans J. Walter Thompson, Istanbul
Creative Director:
Sami Basut
Role:
Art Direction, Ideation
© 2013
Manajans J. Walter Thompson, Istanbul
Creative Director:
Sami Basut
Role:
Art Direction, Ideation
© 2013
All Projects